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Everything you need to know about Hugh Hefner鈥檚 son, Cooper, and Playboy's future

For starters, Cooper won't get to live at the Playboy Mansion.

Everything you need to know about Hugh Hefner鈥檚 son, Cooper, and Playboy's future

For starters, Cooper won't get to live at the Playboy Mansion.

Advertisement
Everything you need to know about Hugh Hefner鈥檚 son, Cooper, and Playboy's future

For starters, Cooper won't get to live at the Playboy Mansion.

Hugh Hefner died on Wednesday at the age of 91 at the Playboy Mansion in Los Angeles. His 26-year-old son and current chief creative officer of Playboy Enterprises, Cooper, confirmed his death through a statement (via The Hollywood Reporter): 鈥淢y father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.鈥� Hefner is survived by his third wife Crystal Harris and his four children from previous relationships: Cooper and 27-year-old Marston, from Hefner鈥檚 marriage to Kimberley Conrad, and 62-year-old David and 64-year-old Christie, from his marriage to Mildred Williams.Hefner鈥檚 fortune was estimated to be $43 million in 2013. At the time, Us Weekly reported that Crystal Harris had signed an 鈥渋ronclad鈥� prenup before their New Year鈥檚 Eve wedding in 2012 and that Hefner鈥檚 pre-existing will listed 鈥渉is children, the University of Southern California film school, and a variety of charities鈥� as the beneficiaries of his fortune.With the Playboy Mansion now officially in the hands of Hefner鈥檚 neighbor Daren Metropoulous, who purchased the estate in 2016 for $100 million with the stipulation that Hefner would live there until his death, all eyes are on the future of Playboy Enterprises and how Cooper Hefner will manage the magazine and the company鈥檚 other divisions, including licensing (clothing, footwear, collectibles, and accessories), TV, and nightclubs (a Playboy Club is set to open in New York City later this year). 1a. Cooper lived at Playboy Mansion until he was 18. In an interview with Business Insider in 2016, he described the place as 鈥渁 sort of Indiana Jones adventure.鈥� Of the private zoo on the estate, Cooper said that during elementary school, 鈥淲e used to actually have field trips up to my house. I did not realize that that was bizarre.鈥� 1b. Growing up, he and his brother Marston were 鈥渟heltered鈥� from all the partying at Playboy Mansion. But the curiosity led him to take a peek from time to time. In the same Business Insider interview, he said, 鈥淟ike any other 13-, 14-, 15-year-old, if you're upstairs and your parents are having a Christmas party, you're gonna sneak downstairs and try and figure out what's going on and why you're not invited to the party. Yeah, I had some of those nights." 2. Cooper describes himself as a liberal and earlier this year, he joined the California State Military Reserve. Speaking to The Hollywood Reporter in August, he revealed an affinity to his father鈥檚 progressive views, noting that he has 鈥渁 real issue with the conservative side feeling like they own the military.鈥�3. He鈥檚 not a fan of Trump. 鈥淲e don鈥檛 respect the guy,鈥� Cooper told THR. 鈥淭here鈥檚 a personal embarrassment because Trump is somebody who has been on our cover.鈥�4. He鈥檚 got big plans to modernize Playboy, and nudity is part of it. In 2015, approximately one year before Cooper was named CCO, the magazine decided to forgo nudity in the name of "respectability." It didn鈥檛 last long. Nudity returned to the pages of Playboy for its March/April 2017 issue, featuring Playmate of the Month, model Elizabeth Elam. 鈥淚鈥檒l be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,鈥� Cooper said in a statement at the time. "Nudity was never the problem because nudity isn't a problem. Today we're taking our identity back and reclaiming who we are. This is a remarkably special moment personally and professionally that I get to share this issue of Playboy magazine with my Dad, as well as with readers. It is a reflection of how the brand can best connect with my generation and generations to come."5a. He and actress Scarlett Byrne (Pansy Parkinson in the Harry Potter films) got engaged in 2015. Here is her ring.5b. Naturally, he is a huge Harry Potter fan.6. He wants Playboy to continue carrying the message of freedom and free speech. Again, in his interview with THR: 鈥淵es, there are lifestyle components to Playboy, but it鈥檚 really a philosophy about freedom. And right now, as history is repeating itself in real time, I want Playboy to be central to that conversation.鈥� 7. Cooper often seeks advice from his half-sister Christie. 鈥淪he can relate to the situation more than anyone could,鈥� he told THR. Christie ran Playboy Enterprises for more than 20 years until 2009. 8. He thinks the E! reality show The Girls Next Door hurt Playboy Enterprises. 鈥� collected a young audience but didn鈥檛 do a good job of conveying how Playboy is both playful and sophisticated,鈥� he told THR. The show, which inspired spinoffs including Kendra, Kendra on Top, and Holly鈥檚 World, ran for six seasons and went off air in 2010.9. He doesn鈥檛 think sex is 鈥渨eird.鈥� In an interview with the New York Post in April, Cooper said, 鈥淵ou鈥檙e talking to somebody whose mom has been in the magazine. My interpretation of being comfortable with sex is different than most people鈥檚. I really don鈥檛 think sex is weird until people make it weird.鈥�10. Expect to see Cooper in his dad鈥檚 iconic silk PJs from time to time. "I suit up in my dad's pajamas for our Midsummer Night's Dream party; it's a nice note to the past," he told THR. "It would be a major mistake — ridiculous — to wear them to the office. I think about the Playboy philosophy constantly, but I have my own point of view. It's what will have to carry me through."

Hugh Hefner died on Wednesday at the age of 91 at the Playboy Mansion in Los Angeles. His 26-year-old son and current chief creative officer of Playboy Enterprises, Cooper, confirmed his death through a statement (via ): 鈥淢y father lived an exceptional and impactful life as a media and cultural pioneer and a leading voice behind some of the most significant social and cultural movements of our time in advocating free speech, civil rights and sexual freedom.鈥� Hefner is survived by his and his four children from previous relationships: Cooper and 27-year-old Marston, from Hefner鈥檚 marriage to Kimberley Conrad, and 62-year-old David and 64-year-old Christie, from his marriage to Mildred Williams.

hugh hefner son cooper
Getty
Hugh Hefner and his son Cooper at the annual Midsummer Night’s Dream Party at the Playboy Mansion in 2014.
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Hefner鈥檚 fortune was estimated to be $43 million in 2013. At the time, reported that Crystal Harris had signed an 鈥渋ronclad鈥� prenup before their New Year鈥檚 Eve wedding in 2012 and that Hefner鈥檚 pre-existing will listed 鈥渉is children, the University of Southern California film school, and a variety of charities鈥� as the beneficiaries of his fortune.

With the Playboy Mansion now officially in the hands of Hefner鈥檚 neighbor Daren Metropoulous, with the stipulation that Hefner would live there until his death, all eyes are on the future of Playboy Enterprises and how Cooper Hefner will manage the magazine and the company鈥檚 other divisions, including licensing (clothing, footwear, collectibles, and accessories), TV, and nightclubs (a Playboy Club is set to open in New York City later this year).

1a. Cooper lived at Playboy Mansion until he was 18. In an interview with in 2016, he described the place as 鈥渁 sort of Indiana Jones adventure.鈥� Of the private zoo on the estate, Cooper said that during elementary school, 鈥淲e used to actually have field trips up to my house. I did not realize that that was bizarre.鈥�

1b. Growing up, he and his brother Marston were 鈥渟heltered鈥� from all the partying at Playboy Mansion. But the curiosity led him to take a peek from time to time. In the same Business Insider interview, he said, 鈥淟ike any other 13-, 14-, 15-year-old, if you're upstairs and your parents are having a Christmas party, you're gonna sneak downstairs and try and figure out what's going on and why you're not invited to the party. Yeah, I had some of those nights."

hugh hefner cooper
Getty
Hugh Hefner with Kimberly Conrad and their sons Marston (L) and Cooper (R) in New York City in 1998.

2. Cooper describes himself as a liberal and earlier this year, he joined the California State Military Reserve. Speaking to in August, he revealed an affinity to his father鈥檚 progressive views, noting that he has 鈥渁 real issue with the conservative side feeling like they own the military.鈥�

3. He鈥檚 not a fan of Trump. 鈥淲e don鈥檛 respect the guy,鈥� Cooper told THR. 鈥淭here鈥檚 a personal embarrassment because Trump is somebody who has been on our cover.鈥�

4. He鈥檚 got big plans to modernize Playboy, and nudity is part of it. In 2015, approximately one year before Cooper was named CCO, the magazine decided to forgo nudity in the name of "." It didn鈥檛 last long. Nudity returned to the pages of Playboy for its March/April 2017 issue, featuring Playmate of the Month, model Elizabeth Elam. 鈥淚鈥檒l be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake,鈥� Cooper said in a at the time. "Nudity was never the problem because nudity isn't a problem. Today we're taking our identity back and reclaiming who we are. This is a remarkably special moment personally and professionally that I get to share this issue of Playboy magazine with my Dad, as well as with readers. It is a reflection of how the brand can best connect with my generation and generations to come."

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Courtesy of Playboy

5a. He and actress Scarlett Byrne (Pansy Parkinson in the Harry Potter films) got engaged in 2015. Here is her ring.

5b. Naturally, he is a huge Harry Potter fan.

6. He wants Playboy to continue carrying the message of freedom and free speech. Again, in his interview with THR: 鈥淵es, there are lifestyle components to Playboy, but it鈥檚 really a philosophy about freedom. And right now, as history is repeating itself in real time, I want Playboy to be central to that conversation.鈥�

7. Cooper often seeks advice from his half-sister Christie. 鈥淪he can relate to the situation more than anyone could,鈥� he told THR. Christie ran Playboy Enterprises for more than 20 years until 2009.

8. He thinks the E! reality show The Girls Next Door hurt Playboy Enterprises. 鈥淸The show] collected a young audience but didn鈥檛 do a good job of conveying how Playboy is both playful and sophisticated,鈥� he told THR. The show, which inspired spinoffs including Kendra, Kendra on Top, and Holly鈥檚 World, ran for six seasons and went off air in 2010.

9. He doesn鈥檛 think sex is 鈥渨eird.鈥� In an interview with the in April, Cooper said, 鈥淵ou鈥檙e talking to somebody whose mom has been in the magazine. My interpretation of being comfortable with sex is different than most people鈥檚. I really don鈥檛 think sex is weird until people make it weird.鈥�

hugh hefner son cooper
Getty
Cooper and Hugh Hefner at the Playboy Mansion in 2013.

10. Expect to see Cooper in his dad鈥檚 iconic silk PJs from time to time. "I suit up in my dad's pajamas for our Midsummer Night's Dream party; it's a nice note to the past," he told THR. "It would be a major mistake — ridiculous — to wear them to the office. I think about the Playboy philosophy constantly, but I have my own point of view. It's what will have to carry me through."