Oklahoma鈥檚 only Black-owned soda company celebrating culture and community
One man set out to celebrate culture and community after founding what he calls Oklahoma鈥檚 only Black-owned soda company
One man set out to celebrate culture and community after founding what he calls Oklahoma鈥檚 only Black-owned soda company
One man set out to celebrate culture and community after founding what he calls Oklahoma鈥檚 only Black-owned soda company
One man set out to celebrate culture and community after founding what he calls Oklahoma鈥檚 only Black-owned soda company.
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It鈥檚 not your classic soda.
鈥淧eople love Afropop, and people feel a deep connection to it,鈥� said Jamel Stephens, founder of Afropop.
What makes them stand out? They say they fizzle out the competition as they鈥檙e based on the 鈥渢hree C鈥檚": creativity, craft and culture.
鈥淎n opportunity to create a blank canvas for artists,鈥� Stephens said. 鈥淏lacker the Berry, like I said, inspired by hip-hop. I noticed there was no Black-owned soda company in Oklahoma, so I wanted to be able to create an opportunity for us to have that as a community and as a culture group.鈥�
He said his creativity led him to create the craft, but he drew inspiration from Jay-Kola, which was one of the few Black-owned soda brands in the southwest U.S.
鈥淚t was a miracle to be able to do something like that in the 1960s and, honestly, it paved the way for me to do that again,鈥� Stephens said.
His soda also allows local Black artists to showcase their talents, as each can is a canvas for storytelling.
鈥淲ith Grandma鈥檚 House, that鈥檚 the butterscotch cr猫me soda, everyone thinks about grandma鈥檚 house and that bowl of candy waiting for them,鈥� Stephens said. 鈥淚n a market that鈥檚 extremely crowded, there鈥檚 not a whole lot of natural options for people, and I wanted to give people an authentic experience as well as a natural experience.鈥�
When you pop into your small local businesses, that鈥檚 where you鈥檒l find Afropop.
Stephens said his end goal is to make it into bigger retailers.
鈥淪upporting the local community, supporting small businesses. It creates opportunities for families to be supported, and you know you鈥檙e not supporting a large corporation but supporting people right here in your community,鈥� Stephens said.
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